We were originally brought in on this project to do something with green screen footage of Joe Burrows. The footage had been shot but there weren't any plates set up yet so we iterated the backdrop design and comped out those shots. That task expanded into motion graphics, comping and extensive scrubbing which evolved into this beautiful video.
Big thanks to the team at Kroger and Sockeye for their clear communication and delightful process!
Director:
Adam Jones
Creative Director:
David Neham
Producer:
Katie Cronin
Editor:
Matt Hogan
Compositor:
Ian Godfrey
FX:
Nathaniel Akin
Exec Producer:
Jen Walter-Ballantyne